https://www.eddiekim.xyz/eddiekim daily 1.0 2025-04-14 https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029197137-JSGS2JZW87KYEG4GYD3Q/Kimono_Header.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029207933-GYDPVM3R2C0WSDUNYR5H/Me_2.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029217929-D4AOBUJTUIFDHNUN0MB1/0.0_Genesis_Header.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223461-QO6N970LP5K38SGYM41A/JH_Header.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029229655-BE9919QWG6OBOPR50CDM/0.0_Questrade_Header.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1649165860882-8D0V8GQSRVPMSYPFTP3S/Clay_Mockup___7_.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1649165972972-72L1HB4YFHXIZM0SBJQU/0.0_TELUSGUIDE_OnboardingHeader.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1649166115938-Z8VSOUWBJSXRDWH31ZNA/0.0_TELUS_Strategy_Header.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1649691765395-BEXWRB9RZZ0FCEO1SEAZ/Clay_Mockup___7_.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029197143-BKPPCBZ0A7PRUB4ATHW8/Kimono_cards.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029197146-R3CKA8PR3QDD9AMF7ZDY/Kimono_colour.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029197149-IZY11JN7QIFOB3W62GCH/Kimono__Typography.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029197153-KVGBC33DVLML73R99D0J/Kimono_IconLibrary.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029202210-QW8BAMTQMW3SIVDZFPFO/5.2_TELUS_Strategy_Landscape.jpg Hi, I'm Eddie Part of the global review of competitor’s app ecosystems. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029202213-04SZ5U32PEVMGKFQ4IBN/5.2_TELUS_Strategy_Ecosystem_v3.jpg Hi, I'm Eddie - As part of the analysis we reviewed global best in class app ecosystems to understand patterns in architecture, usability and product offerings and how the applications may or may not work together. The insights from these exercises helped shape the core strategy, governance guidelines, along with recommendations to the ecosystem. A mapping of navigational pathways between Google’s App ecosystem! https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029202216-7C9R838CASJQE03UNS6F/6.1_TELUS_Strategy_Governance.jpg Hi, I'm Eddie We dove into how leading and competitor app ecosystems to uncover patterns and best practices. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029202220-YFRCJ8PRJNFPQJQRC2XU/IMG_7650.JPG Hi, I'm Eddie An snapshot into a features prioritisation workshop with stakeholders and team members. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029202223-8VFPDVJZBTFNB3DUHWK4/7.1_TELUS_Strategy_Flow.png Hi, I'm Eddie A quick, digital mockup of the prototype flow. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029202226-7YJ9B8EJ1HOCJVRP4QJ9/0.0_TELUS_Strategy_Creative.jpg Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210352-2XRENSOMP5WTS160E1YP/1.0_TELUS_GUIDE.jpg Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210356-4ATIU848LFZX356LJDPJ/1.1_TELUS_GUIDE_Review.jpg Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210379-229EM4W659P4QKAPMZAV/image-asset.jpeg Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210383-Y00A2S3LO6RXU6AIB43Y/1.3_TELUS_GUIDE_Activities.jpg Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210386-HLTN6YLH7OC5UVD6VBPA/2.2_TELUS_GUIDE_UserStory.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210390-MAC92L9AG5N7OQTODNI2/2.1_TELUS_GUIDE_Formula%401x.jpg Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210394-OSKMA0X32HJXH83L701X/3.0_TELUS_GUIDE_TriggerMatrix.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210401-5J1QCN6RX1KECLHGWTP9/image-asset.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210407-9LLV32EQG2DOITF5XNNC/4.2_TELUS_GUIDE_Flow_1B.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210411-ZBAW4YILMREMLKZNG8YY/5.1_IMG_8050.JPG Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210414-QLQ6HL151M74K7CI25HP/5.2_TELUS_GUIDE_HighFidelity.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029210418-O8BKR4BHB95O60QG3SD5/ezgif.com-video-to-gif_V2.gif Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029217936-GVYEMNH3QLVQRTIUZK52/4.0_Genesis_DrivingtheDriver.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029217940-QO0Q8928GSS4ZFEZ7G2A/5.1_Genesis_Flow1.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029217943-HP49IMNSLU7QMRVRTEGB/5.2_Genesis_Flow2.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029217946-2NWARS4N2K5CWQR1ZU7O/image-asset.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029217949-19H3XE4MWA1AVGAU3IVY/6.2+Wireframes+Mobile.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029217953-8IMAK5T8PCJHS4OYL0W6/6.3+Designs.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223471-N82JDTCKMPCNT6DX2ZZM/photo2_eddiegif.gif Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223474-M67B2DWU2GVLQ55HYCKR/photo1.png Hi, I'm Eddie Safety first while on-site at a plant tour. We spent time interviewing customer service agents to discover what works well and what doesn’t. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223478-HFW7B2EM2H71M4I37H2H/Group+2.png Hi, I'm Eddie A conceptual user flow in higher fidelity using FlowMapp https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223486-FUX64X686G9RZMNCMLTK/photo4_JH_navigation.png Hi, I'm Eddie A refreshed primary navigation menu offers contextual pathways to explore the experience based on user groups and needs. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223490-X3MQ7OQPXG3WKX12M5SK/photo5_JH_PDP.png Hi, I'm Eddie Product pages provide valuable information, content, and resources for all audiences. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223493-IVWQGYLL2NLAF22KISJ0/photo3.png Hi, I'm Eddie Aftermath of a journey mapping workshop for the consumer experience! https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223497-96WG9KZ8IVVH77OF66XQ/photo7_JH_channelWF.png Hi, I'm Eddie A mid-fidelity wireframe for the portal login screen. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223500-RRT0FH0BVC0LYYZE6D11/Channel+Flow.png Hi, I'm Eddie A sample user flow for the ordering portal. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223504-MH57QKIENSC3D2BIQN79/photo8_JH_orders_D.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029223508-2BZSRVCI1JIUJPIO0BL3/photo9_styleguide.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029229662-3ESTLOF9P43GBJ0K4XAX/4.2_Questrade_Wheel.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029229666-9YRJVIV9V92T84FZNGAY/image-asset.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029229670-7R21P4RT2CN16NJKWTYR/6.1_Questrade_ContentMap.png Hi, I'm Eddie https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/9b5b90de-c706-4530-8a24-c8a2c5347a2a/01_Female_iPhoneX_SamsungS8_iPhone8_Single_Classic_Hand_FrontView.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/ef1ee699-1c5b-43b2-8b47-1653358b3bd6/Mockup2_looped.gif Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/a6d6491e-aa60-42d4-962c-b7e899863fe0/0_pGwdqYYkQgeJ09G0.png Hi, I'm Eddie - Make it stand out The new Double Diamond model: Framework For Innovation by the British Design Council https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/6f3a545a-aa6b-4658-a10f-d32e8036b2b2/Artboard3.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/0de43643-7f93-4ade-9270-12305e2e16aa/Screenshot+2022-04-01+at+19.51.28.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/8ef332fd-a637-4e68-8c42-6b1788266f7c/Screenshot+2022-04-01+at+19.51.34.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/9412094c-c409-440c-9f75-af9b87c06fbf/Screenshot+2022-04-01+at+19.14.44.png Hi, I'm Eddie - Make it stand out Example of one feature set that was ranked and used as an initial prioritisation for roadmap creation. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/20b1684f-8602-477a-86aa-4b5f53747c11/Persona_Lucas+%281%29.png Hi, I'm Eddie - Make it stand out Meet Lucas, one of our primary personas https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/63b15613-6793-4442-b834-bb36421af1e4/Smart_user_journey_map+%281%29.png Hi, I'm Eddie - Make it stand out The outcome of a user journey workshop with POs and stakeholders https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/ba091369-852c-496f-99fe-102a1c9b3b73/flow_v4.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/c6bb790a-2171-40df-91b6-4b1df2c8cf8a/Frame+18.png Hi, I'm Eddie - Make it stand out From left to right: Home, Charging, & Climate screen concepts. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/c7ecc4b6-ad90-48ca-8231-b1eb30d553a1/home_recording.gif Hi, I'm Eddie - Make it stand out Home screen clickable prototype https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/3a939570-3bef-413a-90a6-5e32f694cd15/Frame+16.png Hi, I'm Eddie - Make it stand out Home screen - from concept to wireframe: you can see we simplified the default interface too allow key elements and statuses to shine. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/772c7ef5-02ad-4712-9e5a-2dbcbc493ecd/Frame+17.png Hi, I'm Eddie - Make it stand out Controls screen - from concept to wireframe: We initially packed the controls screen with many features but upon deeper research and testing, we discussed some of these fit better in other sections. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/90c307f9-653e-40dd-8be6-a0b614fdab2a/geofence_workspace_v2.png Hi, I'm Eddie - Make it stand out Flows were pieced together as an artefact for the POs and developers to understand the variations of logic and states. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/ee098921-e651-4766-94b9-e26a1d7235e2/vehicle_pairing_playground_v2__1_.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/b0c9a769-5c9b-4c74-b1e5-64a1dac0c657/Screenshot+2022-04-04+at+00.34.54.png Hi, I'm Eddie - Make it stand out An excerpt from the wrap up report for one the usability testing rounds conducted with eight participants. We tested core functionality such as the Controls and Climate sections using a prototype. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/39ded083-c086-48e3-ad81-c3a32229ce52/4901771.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/9c954048-37ac-4352-8e8e-e031023a077c/01_Female_iPhoneX_SamsungS8_iPhone8_Single_Classic_Hand_FrontView.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/e2b399a3-cddd-46ab-a43e-8d8cebcf9a44/62.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/dc6ea2cb-cb78-41ab-837d-8077f3f43722/Double+Diamond+Model+FINAL.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/345b1cdd-c6d8-4b69-84bd-14ab464a29fe/Screenshot+2022-04-11+at+12.32.59.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/4d2b2c3e-bd07-44a7-aaac-3e4bbfb43e31/Screenshot+2022-04-11+at+12.24.00.png Hi, I'm Eddie - Make it stand out Cluno https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/74d868e7-0fe8-438f-99f4-bcb08c866642/Screenshot+2022-04-11+at+12.24.30.png Hi, I'm Eddie - Make it stand out Sixt + https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/aecd9be5-dda1-4954-b1da-dde7901daab9/Screenshot+2022-04-11+at+12.14.15.png Hi, I'm Eddie - Make it stand out Competitive analysis https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/f654dc21-c7fd-4eb9-9aa6-818cc3663c30/Screenshot+2022-04-11+at+12.14.22.png Hi, I'm Eddie - Make it stand out Formulation of Mercedes-Benz approach https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/d20e6be3-779d-4e8e-a86d-670aa0b1ab5f/Smart_user_journey_map1024_1.jpg Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/acc44eb8-9c91-41cb-a229-41b77db95782/subscription_flow.png Hi, I'm Eddie - Make it stand out A rudimentary flow to express the main steps the user needs to take to finish a subscription. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/f509d0c7-6195-4dd7-9bfe-a03b7a7a38da/MBLD_Car+Subscription+Lifecycle1024_1.jpg Hi, I'm Eddie - Make it stand out We expanded the user flow to include more detailed information regarding content and requirements. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1b409c8e-c67f-400f-aaab-58dda669fd44/user_flows___ia__1_.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/25b5a084-d34e-439b-9815-297ff26d22f0/flow_v3.png Hi, I'm Eddie - Make it stand out We reduced the necessary data entry steps to the bare minimum to simplify the experience. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/f9541315-c335-4441-afca-3231f75691f8/Screenshot+2022-04-11+at+16.11.37.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/4ff76cbb-4f7b-46d0-ac85-fd4423b15002/main_navigation___home.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/891bb400-3604-4b4c-941d-9d820619c07e/Screenshot+2022-04-11+at+16.11.00.png Hi, I'm Eddie - Make it stand out Six scenarios were tested during the research phase https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/a445e359-d3ad-4bae-9900-cb36048421ba/Screenshot+2022-04-11+at+16.22.34.png Hi, I'm Eddie - Make it stand out Overall, users were successful in completing their scenarios and rated the average overall experience a 4.5/5. https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/f62e2249-e7f5-4900-8761-6eae25566198/Mockup.png Hi, I'm Eddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.eddiekim.xyz/about daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029204953-WEE22HI0EC1ULHMSI4DX/HEADERHERO.png About Eddie https://www.eddiekim.xyz/contact daily 0.75 2021-04-21 https://images.squarespace-cdn.com/content/v1/60806ccc73fb1611b2d82420/1619029220975-1531B3TDBM3YEEAL9ROG/Me_4.png Contact